Digital Retail Merchandising Certificate
Graduate Academic Certificate (G.A.C.)
Program type:
Graduate Academic Certificate
Format:
On Campus
Online
Est. time to complete:
1 year
Credit Hours:
12
Increase your e-commerce expertise and take your career to the next level.
The Digital Retail Merchandising graduate certificate offer professionals in merchandising
and retail industries the opportunity to build skills and knowledge in critical analysis
and subject content. The certificate will provide the recipients with credible documentation
of the body of knowledge that they have gained.
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Why Earn a Digital Retail Merchandising Certificate?
Companies are placing more emphasis on digital retailing as they respond to today's digitally connected consumers. Consumers expect seamless experiences across all touchpoints and devices 鈥� whether in-store, at home, at work or on the road.
Who is suited for a graduate certificate?
- Working professionals with time and place constraints who need some re-tooling and updating in their fields.
- Company-supported employees who seek advanced education to meet professional development requirements for periodic reviews and/or promotion.
- Geographically-isolated individuals who do not have access to advanced education in merchandising and hospitality management.
- Students who may not be able to or are interested in completing a 30 or 33 hour MS in Merchandising program.
Digital Retail Merchandising Certificate Courses You Could Take
Digital Optimization (3 hrs)
Study of web site interface design principles, web usability and digital merchandising
tools for optimizing digital retailing performance. Analysis and applications of consumer
data to design and manage consumer experience in digital platforms.
Digital Retailing (3 hrs)
Analysis and application of digital information exchange technology related to textile,
apparel, home furnishings and other fashion-oriented products. Emphasis on distribution,
merchandising, e-commerce and sales.
Managing Customer Experiences (3 hrs)
Creating and managing customer experiences of tangible and intangible products and
services that link merchandising and hospitality segments. Applying merchandising
strategies of planning, developing and presenting products to consumers with the experiential
components of the hospitality industry to provide a total concept-based experience.
Global Retailing (3 hrs)
Strategic perspective of fashion-oriented products in a dynamic marketplace. Included
are case analyses of merchandising principles practiced by representative companies.
Interpretations of global trends and issues affecting multi-channel distribution.
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